Some have the mistaken assumption that sustainable tourism is only focused on environmental protection, but sustainability goes beyond this. As the term suggests, “sustainability” is a balance between factors which are involved in one activity, these factors can be direct or indirect. To focus on the case of tourism, when it comes to sustainability, you have to find a balance between economic, environmental and social issues surrounding the tourism industry, both external and internal to each particular company. Within the economics to make are the equitable distribution of wealth, fair wages, and economic benefits to local communities, among others.
One of the most difficult, and where many businesses fail, is the social aspect. As this takes part of the benefit that my company is providing, not only the national economy but also the region where we develop our projects as well as direct and indirect benefits which are leaving to the community in areas such as cultural, sport and social development of the communities surrounding our environment.
Something that is important to emphasise at this point is that sustainability should not be seen as isolated factors, on the contrary are elements that interact daily in tourism, for example a business cannot be considered a business sustainability if it focuses only on environmental protection, but leave aside the benefit to local communities. In addition it should be emphasised that the model of “sustainable tourism” is not exclusive to one company or organisation, however this model can also be adapted for a region or country.
The model based on sustainable tourism is to pose great challenges to the global tourism industry, where what comes out are the winds of change by more conservation minded, seeking consent for a tourist visiting environment and new and better opportunities for communities providing tourism services to a few or many tourists. This is not to make a change only by the need to “pretend” to be a sustainable business, but to show our clients the truth of our company, and why not to do some of this through awareness activities that make both the external customer as our internal customers (employees and suppliers).
The tourism model can be adapted in each company through a series of changes at the level of processes and changes at the level of mentality. It should work with various workshops for partners, as well as focusing them to communities and making the link between company and the community even better.
Internationally there are several certifications that are intended for companies that focus on sustainable tourism practice, which honours those companies, and the companies who are working with real models of sustainable tourism. Examples of these certifications are Great Green Deal (Central America, the Caribbean and Mexico), Green Globe International (Global), Sustainable Tourism Eco-Certification Program – STEP (USA), Certification in Sustainable Tourism Program – CST (Costa Rica), among many others.
If you want more information on sustainable tourism I invite you to explore each of these certifications and their implications a little further. Also if you are interested in being part of unique tours that are made with strong ideals in the model of sustainable tourism, we invite you to visit our website www.greenworldadventures.com, or contact us at firstname.lastname@example.org so we can discuss more about this beautiful topic.